Finding influencers in your niche is crucial to your success. To succeed, you must research your competitors and look for brands they like. You can also search hashtags for influencers. Additionally, you can APPEND your customer database with social media handles. After finding influencers, you should search for their followers. To find influencers, you should use the hashtags of the brands they like.
Update Your Customer Database
If you’re in business, data appending can help you enhance your customer database and improve your list accuracy. Unfortunately, many customer databases are outdated, inaccurate, or simply incomplete. This is why it is important to append your database with social media handles. The following tips from Bing Digital will help you improve your data and increase the accuracy of your list.
Append your database with social media handles from your target audience. You can start by adding data about your most active customers who don’t have email addresses in your CRM. If you have older records, append them one month before the high season begins. Keeping your database up to date is easy with an appending service. You can schedule updates monthly, quarterly, or bi-annually. Email database appending is an important step in a successful data set and can help you target the right audience with a relevant email campaign.
Search for Nano and Micro-influencers
When it comes to reaching out to consumers, the age of influence is upon us, and you can’t afford to miss out on this growing community. While the size of your influencer network is not the only factor that must be taken into account, you also need to consider how your influence extends beyond your immediate circle. If you’re a brand, you should focus on establishing relationships with nano and micro-influencers within your industry. This way, you can build a more authentic brand ambassadorship and generate a steady stream of traffic.
Nano and micro-influencers are smaller, more niche-focused content creators than macro-influencers. While macro-influencers may have millions of followers, micro-influencers tend to have smaller platforms. The micro-influencers are usually recognized as experts in a particular industry or topic. They will collaborate only with brands that match their values and goals.
Before pursuing collaborations with micro and nano influencers, you need to know their history. If they have collaborated with other brands in the past, make sure to check out their content. If you like their work, consider collaborating with them! Remember to get their permission before collaborating with them – there’s no harm in asking! You might even find an influencer who has collaborated with a competitor!
Use Relevant Hashtags
Another free tool that you can use is Instagram. You can search for relevant hashtags on Instagram and see their latest posts. Then visit other brands in your industry and see who they’ve been tagging in their posts. You can even send a direct message to get their attention! You can also use free tools like All Hashtag or Hashtagify that will help you find relevant hashtags.
The two types of influencers are different in terms of size and reach. Usually, micro-influencers have less than one thousand followers, while nano influencers have one to a hundred thousand followers. Nano influencers are not professional influencers but everyday social media users with a small audience. They typically post content that is relatable and popular, and they’re the most effective choice for brands in a variety of industries.